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Stories and studies on the evolving phygital landscape

Best of both worlds: Balancing digital and physical channels in retail banking

Financial Services Practice by McKinsey: Banking distribution needs to account for the evolving interdependencies between channels. Accelerating digital and upgrading the physical experience to “phygital” offers a viable solution.

Interview: The future of banking is phygital

Payments Cards & Mobile spoke with Gabrielle Bugat, Member of Group Management Team of G+D, heading the Card and Digital Payment Business at Giesecke+Devrient,  to explain what exactly this is, what opportunities it offers and what banks need to do to be part of it.

New G+D survey proves that the future of banking is phygital

The new survey "Opportunities in the phygital landscape" conducted by Global Data on behalf of Giesecke+Devrient (G+D) identifies the most important trends in how banks, financial institutions and financial service providers will interact with their customers in the near future. The focus is clearly on the integration of physical and digital services.

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The bank is where the customer is

The pandemic changed the way we access banking services. How can banks leverage technology and develop their physical presence to maximize user experience?

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Phygital banking: the perfect customer journey

As discussions surrounding the intersection of physical and digital intensify, the right approach will be instrumental for banks to evolve customer relationships and improve customer loyalty

Driving phygital banking transformation

At G+D’s DCX event, digital payment expert Richard Turrin and G+D’s Gabrielle Bugat came together to discuss phygital transformation

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Are banks ready for the phygital future?

Discover what banks think about the trends at the intersection of physical and digital banking, from developing a cohesive customer journey to ensuring a physical presence

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Transforming the payment value chain

The payment industry is in flux. It is fast-moving and ever-changing, yet legacy issues mean that transformation can pose a challenge

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Finding a balance between digital and in-person banking

Phygital solutions could help banks to thrive by providing a seamless and adaptive service to their customers

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How to improve the payment card activation process

Discover the benefits of digitalizing the payment card activation process