Animation Fallback Image

News Thought leadership

Stories and studies on the evolving phygital landscape

Explanation of the word phygital

Outsourcing card issuance to boost efficiency

The banking landscape is more competitive than ever. How can outsourcing card issuance boost efficiency and help banks build better customer experiences?

Woman with a mobile phone in front of a digital wall

Go Digital First: make phygital work

Digital First needs to be part of every bank’s phygital strategy. Tech-savvy customers demand as much in their search for the best experience.

person scanning a QR code with the mobile phone

Phygital banking – the key to the perfect customer experience

The way we bank has changed considerably, with people seeking the flexibility of digital, but with a human touch at key points of customer interaction. To solve this, Mehdi Heidari from G+D advocates for phygital banking, a concept that offers the best of both worlds.

Why the Future is Phygital

Read the commentary by Mehdi Heidari, Head of Product Management Digital Issuance, to learn more about how a phygital approach meets the needs of all end users, published in ICMA - the magazine of the International Card Management Association

A young couple having a mobile phone and a credit card in their hands

The future of banking: phygital use cases

Phygital customer experiences enable banks to offer the best of both physical and digital.

Woman shopping online with credit card using mobile phone.

Designing digital banking for different demographics

Customer journeys that strike the right balance of physical and digital are key to appealing to different age groups.

Two people analyze a printed diagram, over which various computer-simulated lines and circles are superimposed

Best of both worlds: Balancing digital and physical channels in retail banking

Financial Services Practice by McKinsey: Banking distribution needs to account for the evolving interdependencies between channels. Accelerating digital and upgrading the physical experience to “phygital” offers a viable solution.

Illustration with different everyday situations where people use digital applications

Interview: The future of banking is phygital

Payments Cards & Mobile spoke with Gabrielle Bugat, Member of Group Management Team of G+D, heading the Card and Digital Payment Business at Giesecke+Devrient,  to explain what exactly this is, what opportunities it offers and what banks need to do to be part of it.

Illustration of the Phygital trends and strategics infographic with two highlight figures

New G+D survey proves that the future of banking is phygital

The new survey "Opportunities in the phygital landscape" conducted by Global Data on behalf of Giesecke+Devrient (G+D) identifies the most important trends in how banks, financial institutions and financial service providers will interact with their customers in the near future. The focus is clearly on the integration of physical and digital services.

Young woman sitting at beach at night, looking at her mobile phone

The bank is where the customer is

The pandemic changed the way we access banking services. How can banks leverage technology and develop their physical presence to maximize user experience?

Confident young businesswoman using mobile phone in front of highrise financial towers in Central Business District on a fresh bright morning

The perfect customer journey in banking

As discussions surrounding the intersection of physical and digital intensify, the right approach will be instrumental for banks to evolve customer relationships and improve customer loyalty.

Handshake between two men and a woman in a sales situation

Driving phygital banking transformation

At G+D’s DCX event, digital payment expert Richard Turrin and G+D’s Gabrielle Bugat came together to discuss phygital transformation.

Bank in big letters on a building

Are banks ready for the phygital future?

Discover what banks think about the trends at the intersection of physical and digital banking, from developing a cohesive customer journey to ensuring a physical presence.

Metaverse and blockchain technology concepts. Person enjoying digital payment.

Transforming the payment value chain

The payment industry is in flux. It is fast-moving and ever-changing, yet legacy issues mean that transformation can pose a challenge

Yin yang background symbolizes balance

Finding a balance between digital and in-person banking

Phygital solutions could help banks to thrive by providing a seamless and adaptive service to their customers.

Rotating 3D Poker Credit Card colorful background. Blurred soft and shiny background animation. Abstract simple shapes beautiful blurred motion design. The concepts of vortex, business, finance, technology.

How to improve the payment card activation process

Discover the benefits of digitalizing the payment card activation process.