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Resources Informa­tion into insight

See how phygital is changing the banking world for card issuers, with these industry surveys and reports.

Phygital payments are here. Are you ready?

Learn what consumers expect from phygital payments and what banks need to change to go phygital.

Illustration of the Phygital Now whitepaper

Card Issuance of tomorrow

The way we pay is changing. Today’s customers want convenient, digital-first payment technologies that are smart, secure and simple to use.

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Phygital insights paper

Have a look at our insight paper that aggregates different views on the ongoing and coming convergence of physical and digital consumer lifestyles in the payments world.  

  • State of the art: the phygital story today
  • Success in phygital: enabling the crossover
  • The Phygital future: towards the metaverse
Illustration of a ball and cover of the phygital insights paper

Key Note: How can we create a phygital customer journey?

In his keynote speech at the European Payment Conference, Rüdiger Vogt, Head of Payments 4.0 at G+D, answered this question. "While simplification is important, a whopping 72% of customers rate personalization as highly important in today's financial services landscape," Vogt mentions. Offering customers individuality is only one way into the phygital world. Learn what else there is to do and watch the whole keynote here.


Trend Report on phygital

GlobalData’s sector survey, involving extensive interviews with C-level professionals in both traditional banks and neobanks.

  • 26 banks surveyed across the Americas and EMEA
  • 45 interviews annotated and summarized
  • 14 informative charts and graphs compared
  • Over 30 top-level findings noted
Bar Chart for Trend Report Phygital Banking

Whitepaper: the phygital landscape

This specially commissioned whitepaper explores the trends driving the sector, with notes on competitive advantages a phygital strategy enables plus recommendations for action.

  • Part 1: Six factors transforming card issuance
  • Part 2: Success strategies for a phygital future
  • Part 3: Convego® – the enabling ecosystem
Illustration of a circle and cover of the white paper Opportunities in the pygital landscape

Infographic on phygital

A concise summary of GlobalData’s banking survey, with the most important points and trends identified in one graphic.

  • All 6 driving factors
  • All 4 success strategies
  • 10 selected statistics
Illustration of the Phygital trends and strategics infographic with three highlight figures